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Vision

This film was produced for the world-renowned parkour brand "JIYO" in connection with the launch of their new clothing collection "DISTINCT".

LION Creative provided the idea, script and film production.

When the intensity of extreme sports meets the creativity of the fashion industry, there's a powerful synergy that has the potential to shape something truly unique. That's exactly what we at LION Creative experienced through our collaboration with JIYO, a recognized sports brand in parkour and freerunning. JIYO is known for its fearless approach to design and innovation, and with our help, their latest clothing and footwear collection was presented in an unforgettable way.

Our brief was crystal clear - to showcase JIYO's latest collection in the most authentic and compelling way possible. We wanted to capture the relentless spirit and tireless passion of the parkour and freerunning world, and how JIYO's products are made for just that.

To incorporate this essence, we chose to work with some of the most talented and dedicated parkour athletes in the world. We went to the heart of Copenhagen, where we found an authentic, raw location that could serve as a backdrop for our story.

But we wanted to make this something truly special. So we decided to go for none other than the world champion in parkour and freerunning. After persistent negotiations and logistical planning, we managed to include him in the project. His presence and performance really elevated the quality and authenticity of our work.

The result of our efforts was an engaging and authentic campaign film that quickly took on a life of its own on social media. The response from fans of both the brand and the sport was overwhelming. The campaign film was shared and viewed countless times, leading to a breathtaking 500% increase in sales for JIYO.

At LION Creative, we are driven by the success of our clients. Seeing JIYO's collection received with such enthusiasm was an incredible reward for our hard work. We're here to help you achieve your goals, no matter what industry or challenges you face. Let us be the ones to help you get your vision and story out into the world in the most authentic and captivating way - just like we did for JIYO.