JIYO is a video production that LION Creative made for JIYO. On this page you can watch the film, read about the assignment and get an insight into how we work with video production, from idea to finished film.
Vision
This film was produced for the world-renowned parkour brand "JIYO" for the launch of their new clothing collection, "DISTINCT".
LION Creative was responsible for the concept, script and film production.
When the intensity of extreme sports meets the creativity of the fashion industry, a powerful synergy emerges that can shape something truly exceptional. That is exactly what we at LION Creative experienced through our collaboration with JIYO, a renowned sports brand in parkour and freerunning. JIYO is known for its fearless approach to design and innovation, and with our help, their latest clothing and footwear collection was presented in an unforgettable way.
Our task was crystal clear: to showcase JIYO's latest collection in the most authentic, compelling way possible. We wanted to capture the untamed spirit and tireless passion of the parkour and freerunning world, and how JIYO's products are made for exactly that.
The collaboration and process
To capture this essence, we chose to work with some of the most talented, dedicated parkour athletes in the world. We went to the heart of Copenhagen, where we found an authentic, raw location to serve as the backdrop for our story.
But we wanted to make this something truly special. So we aimed for nothing less than the world champion in parkour and freerunning. After persistent negotiations and logistical planning, we managed to bring him into the project. His presence and performance raised the quality and authenticity of our work.
The result of our efforts was an engaging, authentic campaign film that quickly took on a life of its own on social media. The response from fans of both the brand and the sport was overwhelming. The campaign film was shared and watched countless times, leading to a staggering 500% increase in sales for JIYO.
The result
At LION Creative, we are driven by our clients' success. Seeing JIYO's collection received with such enthusiasm was an incredible reward for our hard work. We're here to help you reach your goals, whatever your industry or challenges. Let us help you get your vision and story out into the world in the most authentic, captivating way – just as we did for JIYO.
JIYO – video production from LION Creative
JIYO is an example of how we at LION Creative create films that tell a clear story and fit the client’s brand. We take care of the entire process: dialogue about purpose and target audience, planning, filming, editing and colour grading. The result is a film that is ready to use on your website, YouTube and social media.
How we approached JIYO
Every video production starts with a thorough conversation about what the film should achieve and who it should reach. For JIYO, we planned the shoot so that the film both tells the right story and works in the channels where it will be used. After filming, we edited and colour graded the footage so that the film looks professional and consistent.
Get a film like JIYO for your business
Do you need a commercial, a campaign film, a profile video or an animated film? LION Creative produces video for businesses in Copenhagen and across Denmark. Book a free meeting and we will find the right solution together.
Frequently asked questions about JIYO
What does a film like JIYO cost?
The price depends on the scope of the film, the number of shooting days and the post-production. We provide a no-obligation quote after an initial conversation.
How long does a video production take?
The schedule depends on the size of the project. We agree on a clear plan from the start, so you know when the film will be ready.
Can the film be used on social media?
Yes. We deliver films in the formats that suit your channels, so they can be used on your website, YouTube and social media.