Vision
This film was produced for the world-renowned parkour brand "JIYO" in connection with the launch of their new clothing collection "DISTINCT".
LION Creative was responsible for the idea, script and film production.
When the intensity of extreme sports meets the creativity of the fashion industry, a powerful synergy emerges that has the potential to shape something truly unique. This is exactly what we at LION Creative experienced through our collaboration with JIYO, a recognized sports brand within parkour and freerunning. JIYO is known for its fearless approach to design and innovation, and with our help, their latest clothing and footwear collection was presented in an unforgettable way.
Our task was crystal clear – to showcase JIYO's latest collection in as authentic and alluring a way as possible. We wanted to capture the indomitable spirit and tireless passion of the parkour and freerunning world, and how JIYO's products are created just for this.
To embody this essence, we chose to work with some of the most talented and committed parkour athletes in the world. We went to the heart of Copenhagen, where we found an authentic, raw location that could act as a backdrop for our story.
But we wanted to make this something really special. We therefore chose to strive for nothing less than the world champion in parkour and freerunning. After persistent negotiations and logistical planning, we managed to include him in the project. His presence and performance really lifted the quality and authenticity of our work.
The result of our efforts was an engaging and authentic campaign film that quickly took on a life of its own on social media. The response from fans of both the brand and the sport was overwhelming. The promotional video was shared and watched countless times, leading to a breathtaking sales increase for JIYO of a whopping 500%.
At LION Creative, we are driven by our clients' success. To see JIYO's collection received with such enthusiasm was an incredible reward for our hard work. We are here to help you achieve your goals, regardless of the industry or the challenges you face. Let us be the ones to help you get your vision and story out into the world in the most authentic and captivating way – just like we did for JIYO.
