Campaign film
Experience the power of campaign film. We make your message unforgettable and moving.
With us, your message isn't just seen – it's experienced.
A campaign film is a film made to deliver a specific message in a marketing campaign. At LION Creative we produce campaign films that capture attention, tell the story quickly and get the audience to act.
About Campaign Film
Create a Connection with Campaign Film
Build a connection between your brand and your target audience through engaging, visually powerful storytelling.
A campaign film is not just a video. It is an engaging, emotional story that brings your brand, your products and your services to life. It is a unique way to build a deeper connection with your audience. At the same time, you communicate your messages in a captivating way.
Our campaign films are created to evoke emotion and leave a lasting impression on your viewers. We understand how important it is to build a deep connection between your brand and your potential customers.
That is why our experienced film production team works closely with you to understand your vision, your goals and your core messages.
We turn these elements into a visual story that captures attention and leaves a lasting impression.
Video tells stories
Campaign Film and Storytelling
Our campaign films are carefully designed to engage your target audience and evoke an emotional response. We use a range of cinematic techniques, including striking visual effects, professional acting and a well-composed soundtrack that reinforces the message and mood. We create an experience that moves your viewers and leaves them inspired to act.
An effective campaign film can be the deciding factor in driving sales, increasing brand awareness and creating long-term loyalty. With our campaign films, you can set yourself apart from the competition. You position yourself as an authority in your industry. Our films are not only visually impressive, but also strategically developed to meet your specific marketing goals.
At LION, we believe a well-executed campaign film can change the game for your business. We have helped many companies create outstanding campaign films that deliver greater visibility, increased sales and lasting customer relationships.
A professional look
Get taken seriously by your customers by presenting your company and your products and services in a credible, authentic way.
Get more sales
With convincing, high-quality video and sharp communication, you attract more customers to your business.
An unfair advantage
People are naturally drawn to storytelling. Use video as your secret weapon and win market share from your competitors.
Campaign Film with a Clear Thread
Your path to greater engagement, wider reach and measurable results
A well-thought-out campaign that combines video and images is one of the most powerful ways to tell your company's story. It improves your brand image and connects you more deeply with your audience.
One of the key factors that separates a good campaign from a great one is a “common thread”. It gives your storytelling a coherent line throughout the whole campaign, from videos to images. It is this concept that makes your campaign feel unified, focused and more meaningful to your audience.
This common thread is essential to your campaign's success, because it builds and maintains brand identity. It gives your campaign depth and, when used effectively, can improve your ROI. Every part of the campaign works together to tell one unified story. That increases the chance of engagement, better conversion rates and more sales.
Invest in a campaign with us and experience the power of a cohesive story. We create campaigns that not only sell your product, but also tell your story and highlight your unique value.
Let us help you create a campaign that engages and converts.
Sell More with an Effective Video Campaign
10 Good Reasons to Choose Campaign Film
- Raises brand awareness and strengthens your reputation.
- Make your brand more attractive
- Video is the best storytelling medium
- Campaign films create a strong emotional connection with your audience
- People remember up to 95% of your message when it's delivered by video.
- Because they can be shared on social media, campaign films can reach a much wider audience.
- Campaign films have been shown to increase conversion rates and sales.
- A professionally produced campaign film can give you a competitive edge
- Can have a lasting impact on your target audience.
- Increased sales
Life is too short
to scare your customers away with poor-quality video. We know how much it takes to run a business. You and your customers deserve better.
Do I need a campaign film?
Investing in video that promotes your products and services, such as a campaign film, is a considered decision, and we understand that you want to be sure.
Here are some of the most common considerations our clients have when thinking about investing in campaign films.
"We don't have the budget for a campaign film."
Although it is an upfront investment, the ROI of a campaign film is often very high. A campaign film can generate substantial traffic and sales, making it an investment that pays off in the long run.
"We are a small business – we don't need a campaign film."
Whatever the size of your business, a campaign film can help strengthen your brand, increase awareness of your company and attract more customers.
"Our product is too technical for a campaign film."
Video is an excellent way to explain complex concepts simply. We can make your technical product accessible and appealing to a wider audience.
Common Questions About Campaign Film
What does it cost to produce a campaign film? The price of a campaign film varies widely. It depends on the film's length, the technology used, the number of filming locations and much more. However, we can prepare a detailed budget before the project, so you have a clear understanding of the costs.
How long does it take to produce a campaign film? The production time for a campaign film depends on many factors, including its complexity and length. A typical production takes anywhere from a few weeks to several months.
How will a campaign film help me reach my sales goals? A well-executed campaign film can increase your brand awareness and improve your image. Most importantly, it engages your audience in a way that drives sales. Your potential customers remember what they see in a video better. That makes video a powerful tool for driving conversions.
How do we measure the success of our campaign film? We use modern analytics tools to track engagement, reach and conversions. That way you can see exactly how your film is moving your business forward.
How do we make sure our campaign film reaches the right audience? An important part of our process is understanding your target audience. We develop a distribution and marketing strategy so your campaign film reaches the right people on the right platforms.
Different Video Types
There are many terms for the video types used in B2B marketing. Here are some of the most common ones under the campaign film umbrella:
Commercial: A film used to promote a product, service or brand to a broad audience, typically on television, social media or other marketing platforms.
Promotional film: A film made to promote a specific product, event or service. It can also be created to raise awareness of a brand or organisation.
Marketing film: A broad term for a film created to promote a company, its products or its services. It covers many types of video, including commercials, product videos and brand films.
Branding film: A film created to establish, build or strengthen a brand image. It can convey the brand's history, values and mission to its audience.
Product video: A film that focuses on a specific product and presents its features, benefits and uses to potential customers.
Corporate video: A film that represents a company, its values, its people and its work. It can be used to attract customers, employees or partners.
Ad film: A short film used to advertise a product or service. It is typically highly focused and often used in paid media placements.
Sales video: A film designed to drive sales directly, typically by showcasing a product's benefits and including a clear call to action.
PR film: A film used to improve the public perception of a company or brand. It may feature messages from company leaders, success stories or a showcase of the company's social engagement.
Advertising campaign video: A film that forms part of a wider advertising campaign. It works alongside other marketing materials to promote a specific product, service or message.
What does a campaign cost?
Understanding the financial side of a marketing campaign can be complex. Pricing varies considerably, as it depends on several components that each add to the overall investment.
One of the most significant factors is content production. When it comes to content like a campaign film, the price is influenced by several factors: the length of the film, the quality of the production and the equipment required. Do you have an in-house team that can handle it, or will external specialists be needed? All of these questions shape the final budget.
Distribution costs are another significant part of the equation. Here we're thinking of the cost of promoting your campaign on social media, paid search, email marketing and other channels. Each of these has its own set of costs that need to be considered.
Remember that launching a successful marketing campaign is an investment. Although there are costs involved, it's the potential for an impressive return that really counts. What you spend today can turn into significant growth and revenue for your business tomorrow.
If you have further questions about the costs of a marketing campaign, we are here to help. Contact us today to explore how we can create a cost-effective and high-performing campaign together.
Different types of campaign films we have produced
Campaign film for UNICEF
We are proud to have worked with UNICEF on a meaningful and inspiring project. Our task was to create a campaign film about UNICEF's valuable work for the world's most vulnerable children. At the same time, we highlighted their new tool, “Lean Fundraising”. The tool optimises UNICEF's global fundraising.
We worked with UNICEF and KPMG Denmark, who developed the tool. That gave us a deep understanding of UNICEF's mission, challenges and opportunities. We gained insight into how Lean Fundraising can be a game-changer. It helps the organisation make the most of its resources and do more for children in need.
Read the full story
In the process, we wanted to capture the essence of UNICEF's work and the potential of Lean Fundraising. Our long-standing collaboration with KPMG also helped. KPMG gave us insight into how Lean Fundraising works.
The result is a campaign film with a powerful and inspiring story about UNICEF's work and the tool. It shows the difference they make for children around the world. We are extremely proud of the result and of the positive response the film has received.
Working with UNICEF on this project has been an incredibly enriching experience for our whole team at LION Creative. It has given us even more passion for our work. We have seen how our films can support an important cause. We are grateful for the trust of both UNICEF and KPMG and look forward to continuing our collaboration in the future.
We invite you to watch the film and learn more about UNICEF's work. Would you like to hear how LION Creative can help your organisation tell its story? Then we would love to hear from you.
Campaign Film for Magasin du Nord
When the respected retail chain Magasin launched its latest fashion collection, they turned to us at LION Creative to create a campaign film that would truly make an impression.
The goal was clear: to present the collection in a way that resonates with the target audience, creates desire and leads to sales. The challenge was to create the right atmosphere and present the clothes in an appealing way that makes the audience connect with the brand and the collection.
Read the full story
Our team, led by our talented Director of Photography (DOP), Aleksander Stokkebro, took on the task with great enthusiasm. We found the perfect locations, selected models who represented the brand and the client's target audience, and created an energy on set that was captured in every scene.
The result? A series of striking videos that not only showcased Magasin's latest collection, but also captured the essence of the brand and spoke directly to its target audience.
The impact was clear: sales rose significantly after the campaign film launched, underlining the power of effective, audience-focused video marketing. But that's not all – Magasin praised the professional collaboration and the impressive result, which is just as valuable to us as the impressive sales figures.
This success is largely down to the skill and dedication our DOP, Aleksander Stokkebro, brought to the project. His ability to shoot, color grade and edit created a campaign that truly captured attention and inspired customers to act.
This project shows what LION Creative can do. If you would like to see how effective video marketing can help your business reach its goals, please get in touch. We look forward to hearing from you!
Posta and Autonorden – A Partnership for a Greener Future | Campaign Film
At LION Creative, we don't just make campaign films – we create stories that bring companies to life and make a lasting impact. One of our favorite projects has been our campaign film for Posta and Autonorden, which tells the story of their partnership to promote sustainability in the Faroe Islands.
A Partnership with a Purpose
Our main goal with this film was to highlight the impressive collaboration between POSTA and Autonorden in their pursuit of a greener future. With Autonorden delivering electric cars to the Faroese postal service, POSTA has taken a significant step toward more sustainable operations.
Read the full story
Beautiful Surroundings and Strong Messages
We explored the breathtaking landscapes of the Faroe Islands through stunning drone footage, while diving into the benefits of their new electric cars through personal interviews with POSTA's management, a local postman and Autonorden's CEO. Every detail helped show the deep commitment to the green transition that unites the two companies.
Overcoming Challenges
Although the Faroe Islands' changeable weather presented a challenge, we adapted and stayed focused on the task. The result? A heartfelt, inspiring campaign film that shows the difference a true partnership can make.
Measurable Impact
The impact of our work was clear – the campaign film was widely shared on social media, and Autonorden saw sales increase by 400% over the following three months. But more than that, we're proud to have created something that both POSTA and Autonorden are proud of.
Jytte Norden, Autonorden, says:
"Martin and LION Creative have something truly special when it comes to storytelling. We are SO proud of the result. We've worked with Martin and his team for many years, and they never disappoint. My warmest recommendation to anyone considering bringing in a true magician for visual storytelling."
This project reflects what we are passionate about at LION Creative: helping our clients tell their stories and make a difference. Will you be next? Let's create something remarkable together.
Campaign film for JIYO – the world's leading parkour brand.
JIYO – Paving the Way for Parkour Fashion
When the intensity of extreme sports meets the creativity of the fashion industry, a powerful synergy emerges that can shape something truly exceptional. That is exactly what we at LION Creative experienced through our collaboration with JIYO, a renowned sports brand in parkour and freerunning. JIYO is known for its fearless approach to design and innovation, and with our help, their latest clothing and footwear collection was presented in an unforgettable way.
Our task was crystal clear: to showcase JIYO's latest collection in the most authentic, compelling way possible. We wanted to capture the untamed spirit and tireless passion of the parkour and freerunning world, and how JIYO's products are made for exactly that.
Read the full story
To capture this essence, we chose to work with some of the most talented, dedicated parkour athletes in the world. We went to the heart of Copenhagen, where we found an authentic, raw location to serve as the backdrop for our story.
But we wanted to make this something truly special. So we aimed for nothing less than the world champion in parkour and freerunning. After persistent negotiations and logistical planning, we managed to bring him into the project. His presence and performance raised the quality and authenticity of our work.
The result of our efforts was an engaging, authentic campaign film that quickly took on a life of its own on social media. The response from fans of both the brand and the sport was overwhelming. The campaign film was shared and watched countless times, leading to a staggering 500% increase in sales for JIYO.
At LION Creative, we are driven by our clients' success. Seeing JIYO's collection received with such enthusiasm was an incredible reward for our hard work. We're here to help you reach your goals, whatever your industry or challenges. Let us help you get your vision and story out into the world in the most authentic, captivating way – just as we did for JIYO.
Human Focus and Genuine Diversity Drive Success: An In-Depth Campaign Film for KPMG Denmark
For KPMG Denmark, one of the world's leading audit firms, we had the pleasure of creating a profound, unique campaign film. We wanted to build a visual story that spoke directly to the heart of KPMG's target audience and showed the company's authentic diversity – in terms of gender, race, sexual orientation, age and much more.
The heart of the project was to visualize the people behind the professional façade, and through many close-ups of faces we brought the human element to the foreground. We chose a warm, welcoming aesthetic to highlight the human side of one of the world's leading audit firms.
Read the full story
A key element of our strategy was a female voiceover. Her calm, clear voice supported KPMG's soft values and gave the film a warm, human and authentic tone.
The result was a film that hit the mark. It left a lasting feel-good atmosphere at KPMG's office and was received with great enthusiasm. With our help, KPMG presented itself in a way that was both deep and personal, and professional at the same time.
Most importantly, the film delivered a tangible return for KPMG: a 230% increase in applications after launch. It proves the strength of our approach to portraying an audit firm as a living, vibrant and diverse organisation.
At LION Creative, we always strive to create unique visual stories that make a difference. We are proud to have worked with KPMG and look forward to bringing more organisations' stories to life.
How to get started
Book a meeting
At the meeting, we get to know you and your business before we put together a plan.
The plan
Here we shape a plan and budget so that everyone is aligned on what we're going to do.
Execution
Everything is ready and approved by you as the client, and we hit the start button.
We love visual storytelling, but what we care about most is helping you!
SELECTED CASES
SHOWREEL
This showreel presents a selection of the film projects we've created for our clients – a compilation of highlights.
ADIDAS
Advertising campaign for ADIDAS in close collaboration with photographer Anders Hald, an award-winning children's photographer. Filmed and produced by LION Creative.
CAFÉ SOKKELUND
The vision for this film was to capture the experience, the food and the wonderful atmosphere at Café Sokkelund & Brasserie in Frederiksberg.
WHAT OUR CLIENTS SAY
Campaign films that deliver results
We start with the goal and target audience of the campaign and tailor the film to the channels where it will be shown. We deliver campaign films in several lengths and formats, so they can be used on your website, YouTube and social media.
Frequently asked questions
What is a campaign film?
A campaign film is a film made to carry a message in a marketing campaign.
How much does a campaign film cost?
The price depends on the scope, the number of shooting days and the post-production. We provide a no-obligation quote after a conversation.
Can the campaign film be used on social media?
Yes. We deliver in the formats that suit your channels.
How do we get started?
Book a free meeting and we will define the goal of the campaign and the right approach.