Campaign film
Experience the power of Campaign Film. We make your message unforgettable and moving.
With us, your message is not seen - it is experienced.
About Campaign Film
Create a connection with a campaign film
Create a connection between your brand and your target audience through engaging and visually strong narratives.
A campaign film is not just a video; it's an engaging and emotional narrative that brings your brand, products and services to life. It's a unique way to build a deeper connection with your audience while communicating your messages in an engaging way that engages your target audience.
Our campaign films are created to evoke emotion and create a lasting impact on your viewers. We understand the importance of creating a deep connection between your brand and your potential customers.
That's why our experienced film production team works closely with you to understand your vision, your goals and your core messages.
We transform these elements into a visual narrative that captures attention and leaves a lasting impression.
Video tells stories
Campaign film and storytelling
Our campaign films are carefully designed to engage your target audience and create an emotional response. We use various cinematic techniques, including impressive visual effects, professional acting and a well-composed soundtrack that enhances the message and mood. We create an experience that touches your viewers and leaves them inspired to take action.
An effective campaign film can be the decisive factor in driving sales, increasing brand awareness and creating long-term loyalty. By using our promotional film as a powerful tool, you can differentiate yourself from the competition and position yourself as an authority within your industry. Our films are not only visually impressive, but they are also strategically developed to meet your specific marketing objectives.
At LION, we believe that a well-executed campaign film has the potential to change the game for your business. We have helped many companies create exceptional campaign films that create increased visibility, increased sales and long-lasting customer relationships.
Professional look
Be taken seriously by your customers by showing your company, your products / services in a credible and authentic way.
Get more sales
With convincing high-quality multi-video and sharp communication, you attract more customers to your business.
Unfair advantage
People are drawn to storytelling by nature. Use video as your secret weapon and gain market share from your competitors.
Campaign film with a common thread
Your path to greater engagement, wider reach and measurable results
Investing in a well-thought-out campaign, especially one that uses a combination of video and images, can be one of the most powerful ways to tell your company's story, improve your brand image, and connect more deeply with your audience.
One of the most important factors that separates a good campaign from a great campaign is the presence of a "common thread". This is a cohesive, consistent line of storytelling that spans all parts of your campaign, from your videos to your images. It's this concept that makes your campaign feel unified, focused, and mean more to your audience.
This common thread is essential to the success of your campaign because it builds and maintains brand identity. It adds depth to your campaign and, when used effectively, can improve your ROI. Each part of your campaign works together to create a unified narrative, increasing the chances of engagement, better conversion rates and increased sales.
Invest in a campaign with us and experience the power of a coherent narrative. We create campaigns that not only sell your product, but also tell your story and highlight your unique value.
Let us help you create a campaign that engages and converts.
Sell more with an effective video campaign
10 good reasons to choose campaign films
- Increases awareness of your brand and improves your reputation.
- Enhanced attraction to your brand
- Video is the best storytelling medium
- Campaign films create a strong emotional connection with your audience
- People remember up to 95% of your message with video.
- With the potential to be shared on social media, a campaign film can reach a much wider audience.
- Promotional videos have been proven to increase conversion rates and sales.
- A professionally produced campaign film can give you an advantage over competitors
- Can have a long-lasting impact on your target audience.
- Increased sales
Life is too short
to scare your customers away with bad video. We know how much it takes to run a business. You and the customers deserve better.
Do I need a promotional film?
Investing in video that markets your products and services, as a campaign video / campaign film can, is a consideration and we understand that you should think twice.
We have gathered here some of the most normal considerations our customers have when considering investing in campaign films / campaign videos.
"We don't have the budget to make a campaign film."
Although it may be an initial investment, the ROI for promotional films is often very high. A promotional video can generate a large amount of traffic and sales, making it an investment that pays off in the long run.
"We're a small company, we don't need a promotional film."
Regardless of the size of your business, a promotional film can help improve your brand image, increase awareness of your business and attract more customers.
“Our product is too technical for a promotional film.”
Video is a great way to explain complex concepts in an easy to understand way. We can help make your technical product accessible and appealing to a wider audience.
What are the costs of producing a campaign film? The price of a promotional film can vary greatly depending on many factors such as the length of the film, the technology used, the number of shooting locations and much more. However, we can prepare a detailed budget in advance of the project so that you have a clear understanding of the costs.
How long does it take to produce a campaign film? The time frame for the production of a campaign film depends on many factors, including the complexity and length of the film. A typical production can take anywhere from a few weeks to several months.
How will a promotional film help me reach my sales goals? A well-executed campaign film can increase your brand awareness, improve your image, and most importantly, engage your audience in a way that drives sales. Your potential customers are more likely to remember what they see in a video, making video a powerful tool for driving conversions.
How will we measure the success of our campaign film? We will use modern analytical tools to track engagement, reach, conversions and other relevant data so you can see exactly how your film is driving your business forward.
How do we ensure that our campaign film reaches the right audience? An important part of our process is understanding your target audience and developing a distribution and marketing strategy that ensures your campaign film reaches the right people on the right platforms.
There are many terms when we talk about video types for the B2B market. We have collected here some of the typical campaign films under the "umbrella":
Promotional video: A film used to promote a product, service or brand to a wide audience, typically for use on television, social media or other marketing platforms.
Promotional film: A film made to promote a specific product, event, or service. It may also be intended to increase awareness of a brand or organization.
Promotional film: A broad term for a film created to promote and market a company, its products or services. It can include different types of video, including commercials, product videos and brand videos.
Branding film: A film created to establish, build or improve a brand image. It can convey the brand's history, values and mission to the audience.
Product video: A film that focuses on a particular product shows its features, benefits, and uses to potential customers.
Company video: A film that represents a company, its values, employees, and work. It can be used to attract potential customers, employees or partners.
Advertisement film: A short film used to advertise a product or service. It is typically very focused and is often used in paid media spaces.
Sales video: A film designed to directly stimulate sales, typically by showing a product's benefits and calling for action.
PR film: A film used to improve public perception of a company or brand. It may include announcements from company leaders, success stories, or showcasing the company's community involvement.
Advertising campaign video: A film that is part of a wider advertising campaign. It works with other marketing materials to promote a specific product, service, or message.
Understanding the financial aspects of a marketing campaign can be a complex task. Pricing for such an effort varies considerably, as it depends on several components, each of which adds to the total investment.
One of the most significant factors is content production. When we talk about content like a promotional film, the price is affected by several factors: the length of the film, the quality of the production and the necessary equipment. Do you have an internal team that can handle this, or will external specialists be hired? All these questions contribute to the final budget.
Distribution costs are another significant part of the equation. Here we consider the costs of promoting your campaign on social media, paid search, email marketing and other channels. Each of these methods has its own set of costs that must be considered.
Remember that launching a successful marketing campaign is an investment. Although there are costs involved, it is the potential for impressive returns that really counts. Your spending today can translate into significant growth and earnings for your business tomorrow.
If you have any further questions about the financial aspects of a marketing campaign, we are available to help you. Contact us today to explore how we can help you create a cost-effective and efficient campaign.
Different types of promotional films that we have produced
Campaign film for UNICEF
We at LION Creative are incredibly proud to have had the opportunity to work with UNICEF on a very meaningful and inspiring project. Our task was to create a campaign film that would illustrate the valuable work that UNICEF does for the most vulnerable children in the world. At the same time, we helped highlight their new tool "Lean Fundraising", which is designed to optimize and streamline UNICEF's global fundraising efforts.
Our collaboration with UNICEF and KPMG Denmark, who have developed the Lean Fundraising tool, gave us a deep understanding of UNICEF's mission as well as the unique challenges and opportunities they face. We got an insight into how Lean Fundraising can be a game-changer for the organization and how it can help them maximize their resources and do even more for children in need around the world.
In the process of creating the campaign film, we have strived to capture the essence of UNICEF's work and the transformative potential of Lean Fundraising. We have also benefited from our long-term collaboration with KPMG, which has contributed with in-depth insight into how Lean Fundraising works and can influence UNICEF's work.
The result is a campaign film that tells a powerful and inspiring story about UNICEF's work, the innovative Lean Fundraising tool and the positive difference these initiatives are making for children around the world. We are extremely proud of the result and the positive response the film has received.
Working with UNICEF on this project has been an incredibly enriching experience for our entire team at LION Creative. It has given us an even greater passion for our work, as we have seen how what we do can contribute to highlighting and supporting such an important cause. We are grateful for the trust from both UNICEF and KPMG and look forward to continuing our collaboration in the future.
We'd like to invite you to watch the film and learn more about the incredible work UNICEF is doing and how Lean Fundraising is helping to make an even bigger difference. And if you're interested in seeing how LION Creative can help your organization tell your story and engage your audience in a meaningful way, we'd love to hear from you.
Campaign film for Magasin Du Nord
When the well-respected retail chain Magasin launched their latest fashion collection, they approached us at LION Creative to create a campaign film that could really make an impression.
The goal was clear: to present the collection in a way that resonates with their target audience, creates desire and leads to sales. The challenge was to create the right atmosphere and present the clothes in an appealing way that makes their target group connect with the brand and the collection.
Our team, led by our talented Director of Photography (DOP), Aleksander Stokkebro, set about the task with great enthusiasm. We found the perfect locations, selected models that represented the brand and the client's target audience, and ensured an energy on set that was captured in every scene.
The result? A series of great videos that not only showcased Magasin's latest collection, but also captured the brand's essence and spoke to the heart of their target audience.
The effect was clear: sales increased significantly after the launch of the campaign film, which underlines the power of effective, target group-focused video marketing. But not only that; Magasin praised the professional collaboration and the impressive result, which for us is just as valuable as the impressive sales figures.
This success is largely due to the skill and dedication that our DOP, Aleksander Stokkebro, brought to the project. His ability to film, colorgrade and cut created a campaign that really captured attention and inspired customers to take action.
This project shows what LION Creative can do. If you want to see how we can help your company achieve your goals through effective video marketing, do not hesitate to contact us. We look forward to hearing from you!
Posta and Autonorden - A partnership for a greener future // Campaign film
At LION Creative, we don't just create campaign films – we create stories that bring companies to life and create a lasting impact. One of our favorite projects has been our campaign film for Posta and Autonorden, which tells the story of their partnership to promote sustainability in the Faroe Islands.
A Partnership With A Purpose
Our main goal with this film was to highlight the impressive collaboration between POSTA and Autonorden in their pursuit of a greener future. With Autonorden's delivery of electric cars to the Faroese postal service, POSTA has taken a significant step towards a more sustainable operation.
Beautiful surroundings and strong messages
We explored the breathtaking landscapes of the Faroe Islands through captivating drone footage, while delving into the benefits of their new electric cars through personal interviews with management at POSTA, a local postman and the head of Autonorden. Every detail helped to show the deep-rooted commitment to the green transition that binds the two companies together.
Overcoming Challenges
Although the Faroe Islands' changing weather conditions presented a challenge, we adapted and stayed focused on our task. The result? A heartfelt and inspiring campaign film that shows the incredible difference that a partnership can make.
Noticeable effect
The effect of our work was clear – the campaign film was widely shared on social media, and Autonorden experienced a 400% increase in sales in the following three months. But more than that, we are proud to have created something that both POSTA and Autonorden are proud of.
Jytte Norden, Autonorden states:
"Martin and LION Creative can do something completely unique when it comes to storytelling. We are SO mega proud of the result. We have worked with Martin and his team for many years and they just never disappoint. My warmest recommendations to others who are considering involving a true magician when it comes to visual storytelling."
This project shows what we at LION Creative are passionate about – helping our customers tell their stories and make a difference. Do you want to be next? Let's create something magical together.
Campaign film for JIYO - The world's leading parkour brand.
JIYO – Paving the Way for Parkour Fashion
When the intensity of extreme sports meets the creativity of the fashion industry, a powerful synergy emerges that has the potential to shape something truly unique. This is exactly what we at LION Creative experienced through our collaboration with JIYO, a recognized sports brand within parkour and freerunning. JIYO is known for its fearless approach to design and innovation, and with our help, their latest clothing and footwear collection was presented in an unforgettable way.
Our task was crystal clear – to showcase JIYO's latest collection in as authentic and alluring a way as possible. We wanted to capture the indomitable spirit and tireless passion of the parkour and freerunning world, and how JIYO's products are created just for this.
To embody this essence, we chose to work with some of the most talented and committed parkour athletes in the world. We went to the heart of Copenhagen, where we found an authentic, raw location that could act as a backdrop for our story.
But we wanted to make this something really special. We therefore chose to strive for nothing less than the world champion in parkour and freerunning. After persistent negotiations and logistical planning, we managed to include him in the project. His presence and performance really lifted the quality and authenticity of our work.
The result of our efforts was an engaging and authentic campaign film that quickly took on a life of its own on social media. The response from fans of both the brand and the sport was overwhelming. The promotional video was shared and watched countless times, leading to a breathtaking sales increase for JIYO of a whopping 500%.
At LION Creative, we are driven by our clients' success. To see JIYO's collection received with such enthusiasm was an incredible reward for our hard work. We are here to help you achieve your goals, regardless of the industry or the challenges you face. Let us be the ones to help you get your vision and story out into the world in the most authentic and captivating way – just like we did for JIYO.
Humane focus and noticeable diversity drive Success: An in-depth campaign film for KPMG Denmark
For the world-leading audit firm, KPMG Denmark, we at LION Creative had the pleasure of creating a profound and unique campaign film. We wanted to construct a visual narrative that spoke directly to the heart of KPMG's target audience and showed the company's authentic diversity – in terms of gender, race, sexual orientation, age and much more.
The core of the project was to visualize the human role behind the professional facade, and with the help of many close-ups of faces we managed to bring the human element to the fore. We chose a warm and welcoming aesthetic to highlight the human aspects of one of the world's leading audit firms.
A crucial element of our strategy was the use of a female voiceover. Her calm, clear voice supported the soft values of KPMG and gave the overall film a present, human and genuine tone.
The result was a film that hit the spot. It left a lasting "feel-good" atmosphere in KPMG's office and was received with great enthusiasm. With our help, KPMG managed to present itself in a way that was both deep and personal, and at the same time professional.
Most importantly, the film gave KPMG a tangible return in the form of a 230% increase in the number of applications after its launch. This proves the effectiveness of our approach to portraying an audit firm as a living, vibrant and diverse entity.
At LION Creative, we always strive to create unique visual narratives that make a difference. We are proud to have worked with KPMG and look forward to more opportunities to bring organizations' stories to life in the future.
This is how you get started
Book a meeting
At the meeting, we get to know you and your business before we draw up a plan.
The plan
Here we adapt a plan and budget so that everyone agrees on what we do.
Execution
Everything is ready and approved by you as the customer and we press the start button.
We're very passionate about visual storytelling, but we're most passionate about helping you!
SELECTED CASES
SHOWREEL
This showreel shows selected film projects that we have made for our customers. The film is a compilation of selected sequences.
ADIDAS
Advertising campaign for ADIDAS in close collaboration with photographer Anders Hald, award-winning children's photographer. Filmed and produced by LION Creative.
CAFÉ SOKKELUND
The vision with this film was to show the experience, the food and the whole good atmosphere at Café Sokkelund & Brasserie, located in Frederiksberg.
THE CUSTOMERS HAVE THE SAY
