MEGGITT

When MEGGITT Denmark, a pioneer in the manufacturing of products critical to medical applications, wanted to improve their brand awareness and create a better corporate identity, they turned to us at LION Creative. Our task was to produce a commercial that presented the company in a unique, personal and authentic way.

The challenge was complex: many of MEGGITT's products are microscopic piezo-ceramic components, difficult to visualize and even more difficult to illustrate their importance in everyday life. But we thrive on challenges and set out to solve this.

Our solution involved using macro lenses and setting up the production machines to film the detailed parts of the production process. We also decided to show examples of products using MEGGITT's piezo ceramics – such as a pacemaker and a CT scanner – to create a strong connection between the company's products and their value in real-life scenarios.

The result was an inspiring commercial that not only increased MEGGITT's brand awareness, but also created a strong sense of identity both externally among customers and internally among employees. The film gave an authentic insight into the heart of MEGGITT, their passion for production, their innovative approach to product development and really showed who MEGGITT is.

Employees at MEGGITT have since stated that the film has helped them explain to friends and family exactly what it is they do. Customers have given positive feedback and engagement has increased.

This case shows the power of skilled video production and how it can convey a company's DNA, create a strong identity, and help explain complex products and processes in a simple and engaging way.

Are you curious about what LION Creative can do for your company? Do not hesitate to contact us. We look forward to hearing from you!