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LION Creative has delivered an enchanting advertising campaign for ADIDAS, directed and produced by talented photographer Anders Hald. The campaign sheds a magical light on the "Back To School" theme with a beautiful interpretation of children in different color universes, all wearing ADIDAS' latest collections of clothing and shoes.

With a focus on both aesthetics and functionality, ADIDAS' new collections are presented in a refreshing and inspiring way. The children in the campaign exude joy and confidence while showcasing ADIDAS clothing and shoes in an authentic school context.

Photographer Anders Hald has managed to capture moments of play, learning and friendship in every frame. Each color universe tells its own story and creates a deep connection with the target audience.

The ADIDAS 'Back To School' campaign is not just an advertisement for clothes and shoes, but a celebration of children's individuality and potential. It inspires them to embrace the school year with style and confidence.

The film was shot, graded and edited by LION Creative's DOP Aleksander Stokkebro.

Karina Paludan
Karina PaludanHead of Marketing, MEGGITT
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"Fantastic execution from idea to production to result! The film is a huge hit both internally and externally with partners and customers. Huge praise to the entire LION Team. We are very excited about the movie and it brings great joy both internally among employees and with our partners."