ADIDAS

ADIDAS film is a video production that LION Creative made for ADIDAS. On this page you can watch the film, read about the assignment and get an insight into how we work with video production, from idea to finished film.

The brief

Vision

LION Creative delivered an enchanting advertising campaign for ADIDAS, directed and produced by the talented photographer Anders Hald. The campaign casts a magical light on the "Back to School" theme, with a beautiful interpretation of children in different color worlds, all wearing ADIDAS' latest clothing and shoe collections.

With a focus on both aesthetics and functionality, ADIDAS' new collections are presented in a fresh, inspiring way. The children in the campaign radiate joy and confidence as they show off ADIDAS clothes and shoes in an authentic school setting.

Photographer Anders Hald has captured moments of play, learning and friendship in every frame. Each color world tells its own story and creates a deep connection with the target audience.

ADIDAS' "Back to School" campaign is not just an advertisement for clothes and shoes, but a celebration of children's individuality and potential. It inspires them to embrace the school year with style and confidence.

The film was shot, graded and edited by LION Creative's DOP, Aleksander Stokkebro.

Karina Paludan
Karina PaludanHead of Marketing, MEGGIT
'Fantastic execution from idea to production to result! The film is a huge hit both internally and externally with partners and customers. Huge praise to the entire LION Team. We are very excited about the film and it arouses great joy both internally among employees and among our partners.'

ADIDAS film – video production from LION Creative

ADIDAS film is an example of how we at LION Creative create films that tell a clear story and fit the client’s brand. We take care of the entire process: dialogue about purpose and target audience, planning, filming, editing and colour grading. The result is a film that is ready to use on your website, YouTube and social media.

How we approached ADIDAS film

Every video production starts with a thorough conversation about what the film should achieve and who it should reach. For ADIDAS, we planned the shoot so that the film both tells the right story and works in the channels where it will be used. After filming, we edited and colour graded the footage so that the film looks professional and consistent.

Get a film like ADIDAS film for your business

Do you need a commercial, a campaign film, a profile video or an animated film? LION Creative produces video for businesses in Copenhagen and across Denmark. Book a free meeting and we will find the right solution together.

Frequently asked questions about ADIDAS film

What does a film like ADIDAS film cost?

The price depends on the scope of the film, the number of shooting days and the post-production. We provide a no-obligation quote after an initial conversation.

How long does a video production take?

The schedule depends on the size of the project. We agree on a clear plan from the start, so you know when the film will be ready.

Can the film be used on social media?

Yes. We deliver films in the formats that suit your channels, so they can be used on your website, YouTube and social media.