Campaign video
Experience the power of campaign films. We make your message unforgettable and moving.
With us, your message isn't seen - it's experienced.
About Campaign Films
Connect with a campaign video
Create a connection between your brand and your target audience through engaging and visually powerful stories.
A campaign video isn't just a video; it's an engaging and emotional narrative that brings your brand, products and services to life. It's a unique way to build a deeper connection with your audience while communicating your messages in a captivating way that engages your target audience.
Our campaign films are created to evoke emotions and create a lasting impact on your viewers. We understand the importance of creating a deep connection between your brand and your potential customers.
That's why our experienced film production team works closely with you to understand your vision, goals and core messages.
We transform these elements into a visual narrative that captures attention and leaves a lasting impression.
Video tells stories
Campaign films and storytelling
Our campaign films are carefully designed to engage your target audience and create an emotional response. We use a variety of cinematic techniques, including stunning visual effects, professional acting and a well-composed soundtrack that reinforces the message and mood. We create an experience that touches your viewers and leaves them inspired to take action.
An effective campaign video can be the deciding factor in driving sales, increasing brand awareness and creating long-term loyalty. By using our campaign films as a powerful tool, you can differentiate yourself from the competition and position yourself as an authority in your industry. Not only are our films visually stunning, but they are also strategically developed to meet your specific marketing goals.
At LION, we believe that a well-executed campaign film has the potential to change the game for your business. We've helped many companies create outstanding campaign films that drive visibility, sales and long-term customer relationships.
Professional look
Be taken seriously by your customers by showcasing your business, products/services in a credible and authentic way.
Get more sales
With compelling, high-quality video and sharp communication, you'll attract more customers to your business.
Unfair advantage
Humans are naturally drawn to storytelling. Use video as your secret weapon and gain market share from your competitors.
Campaign film with a common thread
Your path to greater engagement, wider reach and measurable results
Investing in a well-thought-out campaign, especially one that uses a combination of video and images, can be one of the most powerful ways to tell your company's story, improve your brand image and connect more deeply with your audience.
One of the most important factors that separates a good campaign from a great campaign is the presence of a "common thread". This is a cohesive, consistent line of storytelling that extends across all parts of your campaign, from your videos to your images. It's this concept that makes your campaign feel unified, focused and matter more to your audience.
This common thread is essential to the success of your campaign because it builds and maintains brand identity. It gives your campaign depth and, when used effectively, can improve your ROI. Each part of your campaign works together to create a unified narrative, increasing the chances of engagement, better conversion rates and increased sales.
Invest in a campaign with us and experience the power of a cohesive narrative. We create campaigns that not only sell your product, but also tell your story and highlight your unique value.
Let us help you create a campaign that engages and converts.
Sell more with an effective video campaign
10 good reasons to choose campaign videos
- Increases brand awareness and improves your reputation.
- Increased attraction to your brand
- Video is the best storytelling medium
- Campaign films create a strong emotional connection with your audience
- People remember up to 95% of your message with video.
- With the potential to be shared on social media, a campaign video can reach a much wider audience.
- Promotional videos are proven to increase conversion rates and sales.
- A professionally produced campaign video can give you an edge over competitors
- Can have a long-lasting impact on your target audience.
- Increased sales
Life is too short
to scare your customers away with bad video. We know how much it takes to run a business. You and your customers deserve better.
Do I need a campaign video?
Investing in video that promotes your products and services, like a promotional video / campaign video can, is a consideration and we understand that you need to think twice.
We have gathered some of the most common considerations our customers have when considering investing in promotional videos / campaign videos.
"We don't have the budget to make a promotion video."
Although it can be an initial investment, the ROI for campaign films is often very high. A promotional video can generate a large amount of traffic and sales, making it an investment that pays off in the long run.
"We're a small business, we don't need a promotional video."
No matter the size of your business, a promotional video can help improve your brand image, increase awareness of your business and attract more customers.
"Our product is too technical for a promotional video."
Video is a great way to explain complex concepts in an easy-to-understand way. We can help make your technical product accessible and appealing to a wider audience.
What is the cost of producing a campaign film? The cost of a campaign film can vary greatly depending on many factors such as the length of the film, the technology used, the number of locations and much more. However, we can prepare a detailed budget ahead of the project so you have a clear understanding of the costs.
How long does it take to produce a campaign video? The timeframe for producing a campaign film depends on many factors, including the complexity and length of the film. A typical production can take anywhere from a few weeks to several months.
How will a campaign video help me reach my sales goals? A well-executed campaign video can increase your brand awareness, improve your image, and most importantly, engage your audience in a way that drives sales. Your potential customers are more likely to remember what they see in a video, making video a powerful tool to drive conversions.
How will we measure the success of our campaign films? We'll use modern analytics tools to track engagement, reach, conversions, and other relevant data so you can see exactly how your video is driving your business forward.
How do we ensure our campaign films reach the right audience? A key part of our process is understanding your target audience and developing a distribution and marketing strategy that ensures your campaign video reaches the right people on the right platforms.
There are many terms when it comes to video types for the B2B market. We've gathered some of the most common ones under the "umbrella" of campaign videos:
Promotional video: A movie used to promote a product, service or brand to a wide audience, typically for use on television, social media or other marketing platforms.
Promotional video: A video made to promote a specific product, event, or service. It can also be intended to raise awareness of a brand or organization.
Marketing video: A broad term for a movie created to promote and market a company, its products or services. It can include different types of video, including commercials, product videos and brand videos.
Branding film: A film created to establish, build or enhance a brand image. It can convey the brand's story, values, and mission to the audience.
Product video: A movie that focuses on a specific product, showing its features, benefits, and usage to potential customers.
Corporate video: A movie that represents a company, its values, employees, and work. It can be used to attract potential customers, employees or partners.
Commercial: A short movie used to advertise a product or service. It is typically very focused and often used in paid media spaces.
Sales video: A movie designed to directly stimulate sales, typically by showing a product's benefits and calling for action.
PR film: A film used to improve public perception of a company or brand. It can include messages from company leaders, success stories, or showcasing the company's community involvement.
Promotional video: A movie that is part of a broader advertising campaign. It works in conjunction with other marketing materials to promote a specific product, service, or message.
Understanding the financial aspects of a marketing campaign can be a complex task. The pricing for such an effort varies considerably, as it relies on multiple components that each add to the overall investment.
One of the most significant factors is content production. When we talk about content like a campaign film, the price is influenced by several factors: the length of the film, the quality of the production and the equipment needed. Do you have an internal team that can handle this, or do you need to hire external specialists? All of these questions contribute to the final budget.
Distribution costs are another significant part of the equation. Here we're thinking of the cost of promoting your campaign on social media, paid search, email marketing and other channels. Each of these methods has its own set of costs to consider.
Remember, launching a successful marketing campaign is an investment. While there are costs involved, it's the potential for an impressive return that really counts. Your expenditure today can translate into significant growth and revenue for your business tomorrow.
If you have further questions about the financial aspects of a marketing campaign, we're here to help. Contact us today to explore how we can help you create a cost-effective and efficient campaign.
Different types of campaign videos we have produced
Campaign film for UNICEF
We at LION Creative are incredibly proud to have had the opportunity to work with UNICEF on a very meaningful and inspiring project. Our task was to create a campaign film that would illustrate the valuable work UNICEF does for the most vulnerable children in the world. At the same time, we helped highlight their new tool "Lean Fundraising", which is designed to optimize and streamline UNICEF's global fundraising efforts.
Our collaboration with UNICEF and KPMG Denmark, who developed the Lean Fundraising tool, gave us a deep understanding of UNICEF's mission and the unique challenges and opportunities they face. We gained insight into how Lean Fundraising can be a game-changer for the organization and how it can help them maximize their resources and do even more for children in need around the world.
In the process of creating the campaign film, we strived to capture the essence of UNICEF's work and the transformative potential of Lean Fundraising. We also benefited from our long-term collaboration with KPMG, who provided in-depth insights into how Lean Fundraising works and can impact UNICEF's work.
The result is a campaign film that tells a powerful and inspiring story about UNICEF's work, the innovative Lean Fundraising tool and the positive difference these initiatives make for children around the world. We are extremely proud of the result and the positive response the film has received.
Working with UNICEF on this project has been an incredibly enriching experience for our entire team at LION Creative. It has given us an even greater passion for our work as we have seen how what we do can help to highlight and support such an important cause. We are grateful for the trust from both UNICEF and KPMG and look forward to continuing our collaboration in the future.
We'd like to invite you to watch the movie and learn more about the incredible work UNICEF does and how Lean Fundraising helps make an even bigger difference. And if you're interested in seeing how LION Creative can help your organization tell your story and engage your audience in a meaningful way, we'd love to hear from you.
Campaign film for Magasin Du Nord
When reputable retail chain Magasin launched their latest fashion collection, they turned to us at LION Creative to create a campaign film that could really make an impact.
The goal was clear: to present the collection in a way that resonates with their target audience, creates desire and leads to sales. The challenge was to create the right mood and present the clothes in an appealing way that makes their target audience connect with the brand and the collection.
Our team, led by our talented Director of Photography (DOP), Aleksander Stokkebro, took on the task with great enthusiasm. We found the perfect locations, chose models that represented the brand and the client's target audience, and ensured an energy on set that was captured in every scene.
The result? A series of beautiful videos that not only showcased Magasin's latest collection, but also captured the essence of the brand and spoke to the heart of their target audience.
The effect was clear: Sales increased significantly after the launch of the campaign film, underlining the power of effective, audience-focused video marketing. But that's not all; Magasin praised the professional collaboration and the impressive result, which for us is just as valuable as the impressive sales figures.
This success is largely due to the skill and dedication that our DOP, Aleksander Stokkebro, brought to the project. His ability to film, colorgrade and edit created a campaign that really captured attention and inspired customers to take action.
This project shows what LION Creative can do. If you want to see how we can help your business reach your goals through effective video marketing, don't hesitate to contact us. We look forward to hearing from you!
Posta and Autonorden - A partnership for a greener future // Campaign film
At LION Creative, we don't just create campaign films - we create stories that bring businesses to life and create a lasting impact. One of our favorite projects has been our campaign film for Posta and Autonorden, telling the story of their partnership to promote sustainability in the Faroe Islands.
A Partnership with a Purpose
Our main goal with this film was to highlight the impressive collaboration between POSTA and Autonorden in their pursuit of a greener future. With Autonorden's delivery of electric cars to the Faroese postal service, POSTA has taken a significant step towards a more sustainable operation.
Beautiful Surroundings And Strong Messages
We explored the breathtaking landscapes of the Faroe Islands through captivating drone footage, while diving into the benefits of their new electric cars through personal interviews with POSTA management, a local postman and Autonorden's boss. Each detail helped to show the deep-rooted commitment to the green transition that binds the two companies together.
Overcoming Challenges
Although the changing weather conditions of the Faroe Islands presented a challenge, we adapted and stayed focused on our task. The result? A compassionate and inspiring campaign film that shows the incredible difference a partnership can make.
Tangible Impact
The impact of our work was clear - the campaign film was widely shared on social media and Autonorden saw a 400% increase in sales in the following three months. But more than that, we are proud to have created something that both POSTA and Autonorden are proud of.
Jytte Norden, Autonorden says:
"Martin and LION Creative are unique when it comes to storytelling. We are SO very proud of the result. We have worked with Martin and his team for many years and they never disappoint. My warmest recommendations to others who are considering bringing in a true magician when it comes to visual storytelling."
This project shows what we at LION Creative are passionate about - helping our customers tell their stories and make a difference. Want to be next? Let's create something magical together.
Campaign film for JIYO - The world's leading parkour brand.
JIYO - Paving the Way for Parkour Fashion
When the intensity of extreme sports meets the creativity of the fashion industry, there's a powerful synergy that has the potential to shape something truly unique. That's exactly what we at LION Creative experienced through our collaboration with JIYO, a recognized sports brand in parkour and freerunning. JIYO is known for its fearless approach to design and innovation, and with our help, their latest clothing and footwear collection was presented in an unforgettable way.
Our brief was crystal clear - to showcase JIYO's latest collection in the most authentic and compelling way possible. We wanted to capture the relentless spirit and tireless passion of the parkour and freerunning world, and how JIYO's products are made for just that.
To incorporate this essence, we chose to work with some of the most talented and dedicated parkour athletes in the world. We went to the heart of Copenhagen, where we found an authentic, raw location that could serve as a backdrop for our story.
But we wanted to make this something truly special. So we decided to go for none other than the world champion in parkour and freerunning. After persistent negotiations and logistical planning, we managed to include him in the project. His presence and performance really elevated the quality and authenticity of our work.
The result of our efforts was an engaging and authentic campaign film that quickly took on a life of its own on social media. The response from fans of both the brand and the sport was overwhelming. The campaign film was shared and viewed countless times, leading to a breathtaking 500% increase in sales for JIYO.
At LION Creative, we are driven by the success of our clients. Seeing JIYO's collection received with such enthusiasm was an incredible reward for our hard work. We're here to help you achieve your goals, no matter what industry or challenges you face. Let us be the ones to help you get your vision and story out into the world in the most authentic and captivating way - just like we did for JIYO.
Human Focus and Tangible Diversity Drive Success: An In-Depth Campaign Film for KPMG Denmark
For the world-leading accounting firm, KPMG Denmark, we at LION Creative had the pleasure of creating an in-depth and unique campaign film. We wanted to construct a visual narrative that spoke directly to the heart of KPMG's target audience and showcased the company's authentic diversity - in terms of gender, race, sexual orientation, age and more.
The core of the project was to visualize the role of the human behind the professional facade, and by using many close-ups of faces, we managed to bring the human element to the fore. We chose a warm and inviting aesthetic to highlight the human aspects of one of the world's leading accounting firms.
A crucial element of our strategy was the use of a female voiceover. Her calm, clear voice supported the soft values of KPMG and gave the overall film an approachable, human and genuine tone.
The result was a video that hit the mark. It left a lasting feel-good vibe in the KPMG office and was received with great enthusiasm. With our help, KPMG managed to present itself in a way that was both deep and personal, yet professional at the same time.
Most importantly, the movie gave KPMG a tangible return in the form of a 230% increase in applications after the launch. This proves the effectiveness of our approach to portraying an audit firm as a living, vibrant and diverse entity.
At LION Creative, we always strive to create unique visual narratives that make a difference. We are proud to have worked with KPMG and look forward to more opportunities to bring organizations' stories to life in the future.
How to get started
Book a meeting
During the meeting, we'll learn more about you and your business before creating a plan.
Planning
Here we customize a plan and budget so everyone agrees on what we're doing.
Execution
Everything is ready and approved by you, the customer, and we press the start button.
We're passionate about visual storytelling, but we're most passionate about helping you!
SELECTED CASES
SHOWREEL
This showreel shows selected film projects that we have made for our customers. The movie is a compilation of selected sequences.
ADIDAS
Advertising campaign for ADIDAS in close collaboration with award-winning children's photographer Anders Hald. Filmed and produced by LION Creative.
CAFÉ SOKKELUND
The vision of this movie was to show the experience, the food and the great atmosphere at Café Sokkelund & Brasserie, located in Frederiksberg.
CUSTOMERS HAVE THE FLOOR
