Search engine optimization

Get ahead of the competition – SEO is the foundation of your long-term digital strategy
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Search engine optimization makes your website easier to find on Google and in AI search such as ChatGPT, Gemini and Perplexity. At LION Creative we optimize content, technology and structure.

A digital marketing strategy has many facets.

A fundamental part of digital marketing is search engine optimization – or SEO, as it's commonly known. The goal is simple: to rank at the top of the search results for every search that is relevant to your business.

Why is it so important to rank at the top of the search results?

That's because in more than 90% of cases, a Google search ends with a click on one of the top three results. Even more telling: fewer than 5% of all Google searches lead to a click on page 2.

So how do you do it?

Search engine optimization (SEO) can broadly be divided into two categories:

Onsite

The things that can be optimized on your company's own website.

Offsite

The measures that can be taken through other websites and domains.

Our approach to SEO

is, as a rule, to get the onsite optimization in order before we begin offsite work (also known as link building and outreach).

We do this for a simple reason: there must be relevant content for other domains to link to. In other words, link building has the greatest effect when there is a clear connection between what is linked from and what is linked to.

But before we get started

with SEO, we first need to carry out a thorough, well-considered keyword analysis. The keyword analysis is the foundation of all SEO work and largely determines how well it will go.

The keyword analysis leads to a keyword report that maps out all the search terms your business should rank for.

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How to get started

Step 1

Book a meeting

At the meeting, we get to know you and your business before we put together a plan.

Step 2

The plan

Here we shape a plan and budget so that everyone is aligned on what we're going to do.

Step 3

Execution

Everything is ready and approved by you as the client, and we hit the start button.

We love visual storytelling, but what we care about most is helping you!

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SELECTED CASES

LION Creative Showreel - video and video production Copenhagen

SHOWREEL

This showreel presents a selection of the film projects we've created for our clients – a compilation of highlights.

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ADIDAS

ADIDAS

Advertising campaign for ADIDAS in close collaboration with photographer Anders Hald, an award-winning children's photographer. Filmed and produced by LION Creative.

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Cafe socklund

CAFÉ SOKKELUND

The vision for this film was to capture the experience, the food and the wonderful atmosphere at Café Sokkelund & Brasserie in Frederiksberg.

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WHAT OUR CLIENTS SAY

Buch Construction
Buch ConstructionRasmus Buch, Founder
We have been a client of LION Creative for three years, and Buch Construction has really taken off. We've grown by more than 800% since we started working together. Martin and his talented team have everything covered – marketing, film, storytelling and strategy. It's very reassuring to have people on our side who simply know their craft, so we can keep our full focus on what we do best at Buch Construction.
KPMG
KPMGAnouska Wage, Talent Acquisition Specialist
I have had the pleasure of working with LION Creative and Martin on several projects. He is very creative, comes with great input, the communication is easy and the team is flexible and hard working to meet the deadlines. And most importantly, the results have been amazing. The videos Martin and LION Creative create are a great success internally in KPMG, and externally.
Balance 2 Perform
Balance 2 PerformRobert Petersen, Founder
Martin and LION Creative have had a central role in the creation of the Balance2Perform project, as Martin and his talented team have been responsible for both the website, intranet, film production, images and SEO optimization for Balance2Perform. We are incredibly happy about the good cooperation over the years and look forward to continued strong cooperation. My warmest recommendations to some incredibly talented and strategic forces at LION Creative.
Hairsmile
HairsmileJeanette Velling, Founder
I contacted LION Creative because I needed a business video for my salon's Facebook page. I'm absolutely delighted – the result is beyond fantastic! I've already booked Martin to build a new website for Hairsmile at the start of the new year. I've never met such a kind, honest and warm person, and when the personality and the result of the work go hand in hand, I can only give my very best recommendation!
Finance Sector Education Centre
Finance Sector Education CentreMartin Hjortshøj, Head of Digital Learning
I reached out to Martin at LION Creative on the back of several recommendations. We were looking for a partner for our digital learning department with expertise in animated videos and commercials. It turned out to be exactly the right match.
Eva Fischer
Eva FischerEva Fischer, Family Business Expert
LION Creative built my beautiful new website and handled all the video production and photography for my platform and social media channels. I'm incredibly happy with the expertise I receive every step of the way. It matters enormously to me to have partners who can help with strategy and digital tools, so I can stay focused on what I do best: advising family businesses.
Frislund Racing
Frislund RacingKim Schustin, Manager
You won't find a more professional approach. LION Creative and Martin are a true inspiration. If you're considering a marketing project, I can only recommend having a conversation with them.
MEGGITT
MEGGITTKarina Paludan, Head of Marketing
At MEGGITT, we needed a professional video about our company to show the world what we do and the people behind our brand. LION Creative came highly recommended by good colleagues in the industry, and we are absolutely thrilled – and overwhelmed – by the result. The film the LION team produced has been a great source of pride and joy among all our employees and partners.

Search engine optimization that brings more customers

Good search engine optimization starts with the keywords your customers actually use. We write clear copy, improve the structure of the page and add answers to the questions customers ask. This makes the page stronger on Google and makes it easier for AI tools to cite you.

Frequently asked questions

What is search engine optimization?

Search engine optimization, also called SEO, is the work of making a website visible in search results.

How long does SEO take?

You typically see a clear effect after a few months, and the effect builds over time.

What is the difference between SEO and AI visibility?

SEO is about rankings on Google. AI visibility is about being mentioned in answers from ChatGPT, Gemini and Perplexity, and the two support each other.

How much does search engine optimization cost?

The price depends on the size of the website and the competition. We give a no-obligation quote.