Search Engine Optimization
Get ahead of the competition - SEO is the foundation of your long-term digital strategy
A digital marketing strategy has many facets.
A fundamental and essential part of digital marketing is search engine optimization - or SEO, as it's also known. The goal is simple: to be at the top of the search results for all searches that are relevant to your business.
Why is it so important to be at the top of the search results?
This is because a search on Google, in more than 90% of cases, ends with a click on one of the top three search results. More importantly, less than 5% of all Google searches end up clicking through to page 2 of the search results.
So how do you do it?
Search engine optimization (SEO) can be broadly divided into two categories:
The things that can be optimized on your business website.
The actions that can be taken via other websites/domains.
Our approach to SEO
is to get a handle on onsite optimization first before we start on offsite (also known as link building and outreach).
We do this for the simple reason that there must be relevant content to link to from other domains. In other words, the effect of link building is greatest if there is a connection between what is being linked to.
But before we start
With SEO, we must first carry out a thorough and thorough keyword analysis. The keyword analysis forms the basis for the entire SEO work and therefore defines how well it will go.
The keyword analysis leads to a keyword report that maps all the search terms that are relevant for your business to rank for.
How to get started
Book a meeting
During the meeting, we'll learn more about you and your business before creating a plan.
Here we customize a plan and budget so everyone agrees on what we're doing.
Everything is ready and approved by you, the customer, and we press the start button.